Best and demanding PPC spy tools will be described in this article. You’re looking for PPC spy tools to help you outperform your rivals. Maybe it’s time to bring out your inner spy. done properly. PPC advertising has a lot of advantages. Even though it’s a potent tactic, if you don’t know what other market participants are doing, it might be challenging to gain an advantage with your paid advertisements.
The biggest advantage of conducting PPC competitor research is that it will help you save a lot of time. You can observe what’s working and avoid having to figure it out on your own by looking into what your rivals are doing.
Read on for 9 competition research tools that will give you a behind-the-scenes look at what your top rivals are doing. Start playing spy games now.
Top 9 Best PPC Spy Tools to Study the Competition In 2022
Top 9 Best PPC Spy Tools to Study the Competition are explained here.
1. SpyFu: Best PPC Spy Tools
Without a doubt, SpyFu should be a part of your tools. This gives you access to competition keyword groups and a wealth of other relevant data that you can use to build a powerful campaign. Also check digital marketing tools
There are numerous things that this PPC spy tool can assist with, similar to SEMrush. To mention a few, SEO, keyword research, and link development.
Kombat is a fun SpyFu feature. This lets you see the keyword overlap between you and your rivals. Take SalesForce and Zapier, for instance.
…we’d learn that they’re vying for 230 keywords. This information can be utilised to refocus SEO and PPC strategies and outperform competitors for keywords where there is a lot of competition.
You have full access to what your competitors are doing when it comes to PPC. Once you’ve entered their domain, a long list of keywords, the amount they’ve spent, and how long they’ve been bidding on them will all be revealed.
I could go on, but I think you get the idea: SpyFu is fantastic, and you’ll lose out if you don’t try it. This is another ppc spy tools.
Spyfu has a monthly cost of approximately $49, which is not too expensive in the long run.
2. Google Auction Insights
Although some individuals don’t think Google Auction Insights is all that wonderful, it is a really simple way to see your rivals. Never ignore Google without looking out its many helpful tools that aid in identifying PPC trends and rival activity.
You may view rival websites, impression shares, and more with just a few clicks. If you’re new to PPC, our PPC spy tool is a wonderful place to start.
3. SEMrush
This is a useful tool for learning about your competitors. SEMrush enables you to monitor competitor activity for Google Search, Google Shopping, Google Display Network, and YouTube ads.
You can see what ad copy and keywords are most popular. Even better, it has a full complement of marketing tools for SEO, SMM, and even content marketing in addition to being a fantastic PPC spy tool.
The learning games on this website, which are ideal for beginners who want to develop a feel for internet marketing, are something distinctive about this platform that drew my attention.
I played their game called Keyword Kombat, which encourages marketers to compare different phrases. (I scored 9 out of 10, who knew boyfriend gift searches outnumbered girlfriend gift searches?!)
There is a 7-day free trial for SEMrush. Following that, there are plans priced between $99 and $400 per month.
4. SimilarWeb
This application gained notoriety for its capacity to predict online traffic; it is also an excellent technique to spy on your rivals. The ideal PPC agency platform, SimilarWeb offers you a variety of sales and marketing tools, and it’s mostly free. This is another ppc spy tools. Also check annotation tools
A quick glance at the top 5 terms on Zapier…
The keyword tab will display monthly search volumes and cost per click once you add a competitor’s URL. Additionally, it will show how much traffic was generated by each term, giving you a better understanding of what their campaigns comprise.
While the SimilarWeb tools are free, unlimited use requires a subscription. By getting in touch with their advisory team, you can set up customised arrangements.
5. MixRank
This utility has a sizable database. You may see information on the landing pages and campaigns that other companies are using by using MixRank.
MixRank is one of the more difficult PPC spy tools, but if you know how to use it well, it can be highly useful.
You can compare your own conversion rates to others using the data from their database.
6. WhatRunsWhere
This is another ppc spy tools. Do you require more information than you can possibly use? One of the most complete creatives and display network traffic portals is WhatRunsWhere, which can help with the PPC competitor research stage.
With a fast search, you may find out which of your competitors’ campaigns are effective and worthy of being replicated as your own. You can also find out how long their display advertising have been running for.
The most comprehensive database is actually WhatRunsWhere, and a month of service starts at $299.
7. iSpionage
Along with SEOrush and Spyfu, iSpionage completes the top three list of popular PPC espionage tools. ISpionage combines together some of the top PPC spy tools and is designed to accelerate lead generation and enhance your CRO strategy.
This offers access to competition ad spend across various ad networks and SEO/SEM tracking. A tailored leads list is also offered, which enables firms to identify the leads most pertinent to their sector.
This programme is excellent because it covers Yahoo and Bing Ads in addition to Google Ads. Therefore, this is a successful platform if you aren’t restricting your PPC rival research to Google.
The starting price is a reasonable $59 per month, while the most expensive package is $299 per month.
8. Adbeat
Another reliable solution for monitoring information outside of the Google Display Network is Adbeat. With the help of this PPC research tool, you can view the expenditure amounts, ad networks, and landing pages of your competitors. This is another ppc spy tools.
The website’s advertising profile section provides a staggering quantity of information. If we use SalesForce as an example once more:
Adbeat’s reporting mechanism is a really helpful feature. With the help of our custom reports, you may gather all the information you require in an one handy document rather than switching between tabs in your browser.
Adbeat’s own crawling algorithm scans more than 3 million pages and 8 million ads daily to ensure the accuracy of the data.
The cost of a subscription is $249 per month, making it one of the more expensive PPC tools available.
9. KeywordSpy
Finally, KeywordSpy is the programme we’ll use to spy competitor data. It may not be well recognised, but it has a lot of power. There is also a free trial to get your foot in the door, so don’t allow the website’s appearance deter you from checking it out. Also check GDPR compliance software tools
You can conduct research by looking for a specific competitor’s domain, a term, or an advertisement. Once you sign up, you may access the daily-updated KeywordSpy database and track a keyword’s performance in real-time. This is another ppc spy tools.
Data on rivals is easily accessible. PPC keywords, natural ranks, daily ad expenditure and clicks, and if you want to take it a step further, their rivals. Only the most courageous people access the info of their rivals’ rivals!
Beat Your Competition Every Time
As was demonstrated, there are a tonne of ways to use PPC spy tools to learn more about your competitors.
Do you need further details for your digital marketing? Check out (and avoid) these Google Ads blunders that are most frequently made.
On the other hand, leave it to the experts if you want to ensure that your competitor research is done correctly and use it to expand your own firm. You won’t regret scheduling a free consultation with KonvertLab using the button below!
