The Obvious Probable
The priority of the content side of the product, indicators of its uniqueness, the significance of
the idea are undeniable. And whether it is appropriate to return to the visual design issue, if it
is, says, the international logistics Internet project or effective technology in the fight against cancer.
Site in the style of Web 1.0, sharpened under Netscape Navigator — it would seem that in such cases, even the smell of mothballs can hardly scare away potential customers because it is essential, necessary, relevant. Or is it?
A common Flatland statistic is 90% of the information we perceive with our eyes. The
aspiring businessman can argue with the physiological features of Homo sapiens as much
as he likes — there’s nothing to be done. Moreover, even a sighted person’s most
straightforward operative activity is mediated by the visual analyzer: it is a difficult task to fill
a glass with water without spilling a drop without looking. And that’s not to mention
aesthetics.
In fact, according to a 2012 study by designer Wels Riley, 78% of marketers cited aesthetics
as the most crucial feature for design services, startups.
A Voice from Above
The fundamental role of design services for startups are insisted upon mainly by the
powerful. Eddie Segel from Oscar Health Insurance thinks that giants such as Wealthfront,
Mint, and Getaround could not boast of such impressive success if their leaders had not
estimated the benefits of rational design of their products in due time.
The specialist considers intuitive navigation without ambiguity and a more or less informal
style of communication between the interface and the client to be the key features of
effective web design services, startups. The projects that meet these requirements are
Foodspotting, Square, and many others.
Usually, by “designer,” we mean a UI designer who draws pictures. Yes, he has an idea of interfaces, but this is often not enough to make something completely new from scratch — a product that has no analogs on the market.
Roughly speaking, a designer is like a seamstress in an atelier. She will sew you a beautiful
suit that fits you well. But she will not be able to tell you what style to wear, suggest a
different color to emphasize your eyes or advise which suit is best for a social gathering or a
wedding.
Prepare a Minimum TOR
To avoid wasting weeks of your UX designer’s expensive time on understanding your
desires, prepare a product description. Too much TK is not good either.
Also, basic prototypes are very helpful. You can draw in Miro, Paint, Figma, as you know – in
that and draw. In a pinch, even on a napkin. Most of the time, the prototypes will be
overworked, but they help when starting, especially when creating something that has no
analogs on the market. It’s essential for design services, startups.
Set a Normal Budget for the MVP
It’s not uncommon for clients to come in with unrealistic budgets. Aim for an average budget
to develop a small/medium app MVP with straight hands. Different studios may cost
differently. In startup development, very few professionals will agree to work on a scheme
with a rigidly fixed budget.
The most optimal scheme for both the client and the specialists is payment for time spent. It
guarantees that their project will not be squeezed into hours for the client, reducing the
quality. For the contractor, it is an opportunity to do the best he can without paying attention
to the need to cram into a very tight budget.
A reputation performer won’t “paint” a clock to answer an unasked question. Many solutions
control a person’s employment if you don’t trust them. Don’t do 2,3,5 prototypes, designs of
the whole product.
You don’t need options to make one thing extraordinary. There can’t be variants in UX design
services, startups — you need to create prototypes one time qualitatively, using all your experience, analytics, competitors, and pseudo-competitors. And then, based on testing,
refine it.
If you need design services, startups variants — you can always, having a prototype and
User Flow in hand, go to any stock exchange, and announce a contest for 3-4 main product
pages. So you get 10+ design services, startups variants, and the opportunity to choose. It is
not the fact that this will be the best solution, but the abundance of options you will have.
And please accept as a fact: you will redesign ten more times.
MVP as a Process
Remember: the best is the enemy of the good. In my practice, during the first few months of
busywork, the application undergoes serious rework, sometimes with a complete change in
the financial model, significant modifications in functionality, etc.
Are you developing the MVP? Develop the MVP. What’s the point of investing 50 hours in
the design services, startups, and development of a personal account, a subscription-based
payment model, if it all changes to a “per resource expenditure” model after a month?
Instead, simplify, get help from the right experts, test your ideas, and then you’re more likely
to succeed.
Summary
Despite the counterarguments, many aspiring entrepreneurs, especially in IT, still flail about
the issues related to visualization: mastering the language of the technology itself, they
forget the specifics of the one to whom the design services, startups owe its very existence:
the customer. Moreover, they fail that the customer — the average sighted person —
interacts not with the technology but with its graphical interface.
A simple and functional organization of the visual component of the product is the key to a
successful startup. Ask someone to hide all the glasses in your house, and quenching thirst
will cease to be a natural procedure. Now let’s imagine that the obscure glass is new design
services, startups: how many loans will such a person in business take out before he
realizes the obvious? Keep away from taking fast decisions and always rely on the
experience of other startups. Thanks to social networks it is possible and convenient with the
help of a smartphone screen.
