Best and most reliable PPC management software will be described in this article. PPC advertising has a lot of moving pieces. It necessitates constant monitoring, from keywords to bid modifications. a challenge too great for us common people.
Fortunately, you can monitor your paid search marketing campaigns and optimise your ad spend with the aid of a number of reliable PPC management software packages. While some of these solutions concentrate on a specific task, such as stopping click fraud, others may essentially automate the entire process for you.
You’ll find the answer to your needs in our list, whether you’re a PPC agency in need of assistance maintaining your customers’ data or a business owner who doesn’t necessarily need to leave everything related to your PPC campaigns in the hands of an agency. Additionally, many of these tools can support other forms of digital marketing, such as SEO.
Top 20 Best PPC Management Software in 2023
Top 20 Best PPC Management Software are explained here.
1. Opteo
Numerous marketing firms and companies, such as Etsy, Dropbox, and Spotify, rely on and adore Opteo, a company with headquarters in London. They market their software as a whole toolkit for Google Ads managers and agencies. It will constantly monitor your Google Ads accounts, and whenever it notices a big change, it will give a suggestion for how you may enhance your existing campaign. In actuality, it can share more than 40 different improvement types. Within seconds, Google Ads can be updated with these astute recommendations. Also check field service management software
It also enables you to share detailed performance graphs if you’re a member of a larger marketing team. In other words, it provides all the resources you require to understand how your Google Ads are doing.
Key features include
- Google Ads statistics
- Ad creative split testing
- Checking for spelling errors
- Metrics for behaviour
- Tools for budgeting
- Integration of Slack
2. Optymzr
Check out Optymzr if you can’t afford Opteo’s advertising requirements. For brands with an ad spend of under $10,000, it provides Optymzr Lite. The PPC software that points Volvo in the correct direction is made for PPC account managers, analysts, and strategists.
This is another ppc management software. Despite being formally established in 2013, their team has been working on PPC since the late 1990s. Optymzr doesn’t solely concentrate on Google Ads, in contrast to some of the other options on our list. You may use it to manage Facebook Ads, Amazon Advertising, and Microsoft Ads in addition to Google Ads. Additionally, it supports a variety of ad forms, such as video commercials, display ads, shopping ads, and search ads.
Key feature including:
- One-click improvements
- Budget management
- management bids
- Integration of Slack
- Planned reports
3. Skai
An independent, comprehensive optimization strategy for sponsored search and paid social can be developed by brands with the support of Skai, a self-serve tech platform formerly known as Kenshoo. Brands may use machine learning to automatically plan, forecast, and optimise budgets with the aid of its actionable insights and predictive tactics.
For instance, using their in-house technology, Budget Navigator, Tinuiti, one of the leading CRO agencies, was able to better manage their spending. The outcome: a 15% increase in overall revenue.
Key feature including:
- Adaptive budgeting
- Mirroring of campaigns
- Specific metrics
- Large-scale A/B testing
- Direct API interfaces with Snapchat, Pinterest, Instagram, and Facebook
4. WordStream
WordStream began as a tool for researching keywords but has since expanded to offer a full range of advertising solutions and services. You can look at their prestigious Google Ads and Facebook Ads Graders to learn more about PPC management in particular.
With the use of a custom grading algorithm, their Google Ads Performance Grader is a free tool that can assist you in understanding how your campaigns are working. You will receive both an overall rating and specific ratings in ten key categories, including wasted spending, click-through rate, and landing page effectiveness.
Additionally free is the Facebook Ads Performance Grader. It is designed primarily to assist agencies and small enterprises in identifying opportunities that have been mishandled.
5. Acquisio
Digital firms and brand marketers who require assistance with display, search, and social advertising should use Acquisio. It started out as a digital marketing firm, but it has now grown to include a proprietary set of tools that connect Google Ads, Bing Ads, and Google Analytics. It can also be used for Facebook and Instagram import, management, optimization, and reporting. This is another ppc management software.
With the aid of their machine learning, you may use it, for instance, to optimise more intelligently. This will help you to get the most out of your monthly spending and ultimately increase your ROI.
Key feature including
- Accounts with low performance are identified using a KPI builder.
- Tool for keyword expansion in search queries
- Reporting formats
- 24-hour bid and financial management
6. AdEspresso
One of the best eCommerce solutions for companies and startups is AdEspresso by Hootsuite. It makes advertising on Google, Facebook, and Instagram much simpler.
Its automatic page post promotion is one of its qualities that merits special note. Based on the criteria you provide, this tool allows you to promote organic content. Then, using its reliable reporting capabilities, you may obtain in-depth information about the effectiveness of your posts.
Its automated optimization is another helpful feature. This function will analyse all of your advertising, pause the ones that cost the most, and then redistribute the ad budget to the ads that perform the best. This feature will automatically improve your commercials.
Key feature including
- Facebook, Google, and Instagram split testing
Table composer
- Reporting PDFs automatically
7. MarinOne
Software called MarinOne can be customised and priced. Their website claims that due to higher volume and improved efficiency, their clients often experience an increase of roughly 30%. Their robust technology works with a variety of platforms, including paid social and paid search.
Its cross-channel dashboard designed for paid social allows you to see how your campaigns are doing on Facebook, Twitter, LinkedIn, Instagram, and other platforms. Then you may automatically find chances to boost your revenue while lowering your costs with the aid of MarinOne Insights. Also check email verifications services
It supports all of the main Google Ads formats if your primary focus is paid search. Additionally, it provides a single interface, just like with paid social, that enables you to evaluate, manage, and optimise all of your paid search campaigns across other platforms like Yandex and Microsoft.
Key feature including
- Tool for bulk upload
- Complete funnel bidding
- Instagram Message Booster
8. BlueWinston
This is another ppc management software. You can also visit BlueWinston for assistance specifically with Google Ads. It is a programme that generates text product advertising for Google, Smart Shopping campaigns, and product ads that appear on YouTube, Google Search, Google Display, and Gmail.
They are one of the top-ranked PPC management software options on Capterra, and PPC companies and individual users utilise them for product promotion all over the world. Although they currently only handle Google campaigns, their website states that they have plans to expand their functionality to include Yandex and Bing as well.
On their website, they state that users can anticipate seeing an increase in ROI of up to 500 percent and a rise in click-through rate of up to 20 percent. Additionally, it can assist in roughly a third of the cost per conversion being cut.
Key feature including
- Adaptive remarketing
- For product groups, automatic ad creation
- Keyword creation that is automatic
- Builder for automated text ads
- Constant help
9. Clixtell
Check out Clixtell if you need assistance with click fraud especially. On their website, click fraud is classified as occurring in up to 25% of clicks.
In other words, by thwarting attempts to attack your Google Ads and Bing Ads campaigns, it can assist protect your PPC spending. Additionally, it will provide a comprehensive, personalised report that you can share with Google and Bing to demonstrate invalid clicks and obtain a complete refund.
Key feature including
- 24-hour click fraud monitoring
- Tracking and recording of click-to-call adverts
- Personalized reporting and analytics
10. Madgicx
Madgicx is a comprehensive advertising platform with AI support that is trusted by well-known companies like Rip Curl and assists you in optimising your ads on Google, Facebook, and Instagram. In essence, all you require to do is disclose your KPIs and goals, and its algorithms will continuously optimise your accounts. It’s a strong challenger for entrepreneurs, small enterprises, and startups because the minimum ad expenditure is merely $1,000.
It was also included in Capterra’s PPC software shortlist for 2021. By examining 130 goods and contrasting the best- and most-rated options, this selection was developed. In fact, it was among the top-scoring products in terms of popularity and customer reviews. This is another ppc management software.
Key feature including
- Budget management
- Increasing bids
- Tools for A/B testing
- Predictive modelling
- Audience division
11. Semrush
We frequently write about Semrush, as regular readers of Influencer Marketing Hub are aware. All things considered, it’s a reliable all-inclusive digital marketing tool for companies of all sizes. It’s not just one of the best SEO tools; it’s also excellent for PPC. They provide a total of seven tools exclusively for PPC and paid advertising.
You can research what your competitors are doing by learning which keywords they’re bidding on with its paid marketing tool. Additionally, it is helpful for keyword research. You can operate its Keyword Magic Tool to browse the largest keyword database and find the words and phrases that best describe your inquiry.
Its Keyword Manager and Keyword Gap are two other features that merit special note. You can perform a thorough study of up to 1,000 keywords at once with the Keyword Manager. On the other side, the Keyword Gap tool is helpful for identifying popular paid keywords that your rivals are utilising.
Key feature including
- Competitive research
- Rank monitoring
- PPC keyword study
12. ProfitMetrics
You can look at ProfitMetrics if ad cost is a concern. Marketing managers, digital agencies, and business owners are the target audience for this instrument for profit optimization.
Their website claims that users have raised their profit on ad spend by as much as 80% in some cases and saved as much as 60% on their Facebook and Google ad expenditure. For getting real-time earnings data into Facebook and Google, they essentially provide a plug-and-play solution. With this knowledge, you’ll be able to identify the ads that aren’t producing a profit and discontinue them in favour of the ones that are.
13. ClickGuard
Check out ClickGUARD, another click fraud prevention product that is trusted and adored by companies like NordVPN. They have investigated billions of clicks and helped their clients prevent click fraud totaling $50 million.
Starting out is really simple. Simply up for a ClickGUARD account and connect it to your Google Ads. The software will then be able to pinpoint the source and check post-click activity against common fraud patterns thanks to real-time monitoring of incoming data. To safeguard your Google Ads campaign, it will instantly ban the source if it decides that the click was malicious. Also check logistics software
Key feature including
- Several different forensic reports
- Documents for refund claims
14. EDE
This is another ppc management software. You can attempt EDEE if you specifically need assistance with budgeting. A tool for managing your digital marketing budget that connects with Google, Microsoft, and Facebook can assist you in avoiding spending too little or too much. For instance, it can design unique budget cycles, monitor rollover amounts, and automatically pause advertising. However, given that the minimum monthly ad expenditure is over $20,000, small firms presumably haven’t budgeted for it.
Key feature including
- Budgetary restraint
Monthly and individualised budget cycles
- Reporting on budget pacing
15. ADRoll
Tracking your outcomes is simple with AdRoll. You’ll learn more about each of your initiatives and get a complete picture of how your efforts have affected users on Facebook, Google, and Instagram. For example, you can utilise it to determine the best conversion routes across campaigns. With this information, you can take prompt action to alter your spending in order to enhance your results.
It doesn’t matter if your monthly ad spend is only $150 or not because it has a free Starter plan. It will expand together with your company.
16. AgencyAnalytics
AgencyAnalytics is an analytics-focused company, as its name would imply. It provides marketing agencies with automatic client reporting. It may be used to build an adaptable dashboard that allows you to easily access all of your clients’ data in one location. This is another ppc management software.
It is simple to use and allows you to customise the reports thanks to its drag-and-drop report builder. By including your logo or colour scheme, for instance, you can further demonstrate your professionalism to your clients.
It’s a terrific tool for obtaining all the data via a consistent, user-friendly interface if you also rely on SEO and email marketing, which you should certainly do.
Key feature including
- Over 60 connections with marketing
- Branding with a white label
- Toolkit for SEO
17. Fiuti
Your Google Ads campaigns can be optimised with the aid of Fiuiti, an all-in-one tool. You can utilise the SKAG generating tool it provides to develop campaigns in Google Ads more quickly. A keyword planner and a keyword mixer are further helpful functions. You can create your first report for free if you’re unsure if this is the right tool for you.
Key feature including
- Keyword tool
- Campaign creator
- Extension and ad generation
- Keyword mashup
18. Adzooma
This is another ppc management software. Adzooma takes a comprehensive approach to digital marketing. Users have noted that even though its PPC platform is at its core, it is much more than just a PPC tool. To date, they’ve optimised more than a $1 billion in ad spend, generated 130+ impressions, and achieved nearly 200 million conversions.
Everything starts with your business score. The second stage is to use its user-friendly campaign builder to design new web marketing campaigns after you have gained more insight into the areas where you should focus your attention in order to help your business expand. After you’ve developed your campaigns, it will track their effectiveness and give free reports with helpful advice.
Key feature including
- Improving sponsored advertisements on Facebook, Microsoft, and Google
- Reports on PPC performance
- Integration of Google Analytics
19. RevenueWize
Visit RevenueWize for assistance specifically with Amazon PPC. It provides an Amazon campaign monitor that can assist you in increasing sales and decreasing unnecessary spending. In fact, their website claims that they have assisted their clients in upping their sales by as much as 25%.
You can use keywords with it as well. You can find new terms without adding duplicates with the aid of its Amazon Keyword Tool.
Key feature including
- Effective reporting
- Recommendations for bids
Analysis of ad spending
- Useful insights
- Placement improvement
20. Shape
Shape’s emphasis is on PPC budget management, much as EDEE. It will help you avoid spending too much or too little and remove the need to manually change your PPC budget. This is another ppc management software.
Its ability to integrate with all the major channels is one of its main benefits. So, this tool can be useful if you want to broaden your emphasis to include websites like LinkedIn, Twitter, and YouTube.
Key feature including
- Overspending defence
- Budget suggestions
